We all love surprises, especially when they’re totally unexpected. While it’s great to be surprised on your birthday, nothing beats receiving a surprise gift when there’s no occasion for celebration.
That’s what happened when the great people of Take2 sent me a complimentary copy of their latest game "Birthday Party Bash". Receiving the game itself is a surprise, but they’ve gone further by creating an atmosphere surrounding the game.
When I got home, a brown box wrapped nicely with a ribbon awaits. The card on the outside instantly made me recognise the subject, but it was the contents of the box that made me smile – packed with all kinds of birthday party novelties.
Although I didn’t need a Nintendo Wii, I felt compelled to get (or borrow) one just to play the game, and that’s a sign of successful marketing.